The UFO experience confronts us with absurdity. As an increasingly common experience, it is a holistic flux of culture, society, media, and yes, (God forbid!) our Entertainment State. In this respect, Old Ufology must be deconstructed from bottom to top. It must transfer from boiler-house analyses to a new Age where transcendental experience is seen to consist of holistic components. In these elements, all information is media, and both language and culture are advertising systems. In such systems, objective “solidity” is the most perfect prime-time performance of all.  [From Putting the Noise Back Into the System]